Retailing in the 21st century: current and future trends by Manfred Krafft, Murali K. Mantrala

Retailing in the 21st century: current and future trends



Download Retailing in the 21st century: current and future trends




Retailing in the 21st century: current and future trends Manfred Krafft, Murali K. Mantrala ebook
Language: English
Page: 0
Format: pdf
ISBN: 3540283994, 9783540283997
Publisher: Springer

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today. --This text refers to an alternate edition. MORE EBOOKS:
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